Aligning businesses with different cultures

Are you serious about developing your international business?

• Does international business development seem daunting?
• Are you stuck?
• Don’t know where to start?
• Need an easy action plan to help you create your international development plan?

This simple action plan is designed for any business. It does not matter where your international business is currently. If you want to get more international business, this International Sales Road Map will get you in action.

This means you should go fairly quickly through all of the steps and then repeat the process for as many times as you need to become an international company.

Even if this International Sales Road Map is simple, you will need to work on it. The International Sales Road Map is designed to keep you in action.

Go through all eight steps from where your business is today and you will become closer to the final step of being a global business.

Didn’t I just say this simple plan is designed for any business?

So repeat the process again and take action continually towards your goal of international business expansion. Repeat the process until this becomes your international business mind-set.

The more you learn about your international markets the easier it will be to find unique international business opportunities suitable for your current business.

Will this action plan really bring you international clients? Well it depends on a few other criteria. But it will help you to identify exactly what you do need to do to get those foreign clients.

This action plan will get you started. More than started. This action plan is all about getting the foreign market knowledge you need to create an international business strategy.

International Sales Road Map

Don’t forget to read the Get International Clients Manifesto

Developing your international business powered through international web marketing is only possible if you add the right marketing mix.

• Are you a small business and want to develop your international business?    • Do you have a limited budget to develop your international sales? • Do you already have domestic clients but are just starting to reach out to international clients? Read this for a quick start.

Step 1

Discover

• What should you sell abroad?
• How do you choose them?
• Where should you start selling your products?
• Should you start in one particular country?

If you missed this step, go back and have a look at the first Get International Clients Business Guide.

Many small companies have a difficult time starting because they do not identify where their business is currently and the appropriate international marketing steps to take.

• Do you still have questions about what product to sell?    • Do you need to review the different international marketing steps and the different steps to becoming a global business? Have another look at the brainstorming questions before continuing.

Step 2

Plan

• What choices do you need to make right in the beginning?
• What criteria are involved in your choice?
• How do you choose your communication platforms?
• What sort of a website should you use?
• What platform do you use to communicate with your international clients?
• What options do you have?
• How can I move forward if everything is in a foreign language?

If you are serious about developing your international business you will need a website that communicates well with both your domestic market and your international markets. It is possible to do this from one website.

Some businesses need two websites or web pages.

Sometimes your local markets simply need something very culturally specific. Websites like these tend to put off a large portion of your foreign visitors.

This is where you need to look at internationalizing your website. Even the smallest touches can help.

Learn more about this and find out what you can do to internationalize your website in the:

• How easy is it to set up an international website?    Read about your international communication platform options.

Website Localization usually comes after Website Internationlization. At least, this used to be the case.

If you are hesitating about whether a Localized Website is appropriate for your business, have a look at Sub Domains on an International Website, or even your current website. Search engines have improved international search results recently.

This is a current trend to keep an eye on.

An International Website with Sub Domains may be your better option, depending on your current and expected international market reach.

You usually need to know more about your international market to set up a Localized Website than you do with a International Website.

If you do not have enough specific market knowledge for one country, and do not have the resources to get this knowledge, you may find it useful to start off with an International Website.

But some companies start off with Localized Websites.

Localized Websites are websites with one country URL, and targeting on country. They offer a distinct competitive advantage by bringing you closer to your foreign clients.

Website Localization Guide • When do you need to have a Localized Website? Read more about reaching specific foreign markets.

Remember to investigate how to get maximum visibility in foreign countries for your web marketing. Read more about how to submit your website to foreign search engines.

Foreign Search Engine Guide • How easy is it to set up an international website? Read about your international communication platform options.

Step 3

Design

What do I need to do to get started?
What do I need to know before I start communicating with my international audience?
How do I get started?

• What information do you need to know before starting your international business expanision?    How can you get the information you need? Read about how international market research will help you plan your international visibility.

Step 4

Build

How can I get international clients?
What will get me into the foreign country I am targeting?
What marketing do I need to get the results I want?
How can I get international clients faster?

• What do you need to do to create a good international marketing plan?    • What different types of marketing are involved? • How complicated is it? Read about how international market research will help you plan your international visibility.

Step 5

Action

• Now that I have a plan, what should I do?
• How should I communicate with my international audience?
• Why is the choice of action I take important?

• How can you connect with your international clients?    • What communication do you need to connect with international markets? Read about how to create your international marketing strategy.

Step 6

Analyze

• How can I know if my message is getting through to my international audience?
• How can I improve my results?
• What do I need to improve to get more international sales?

• Do you want to know your chances of success?    • Do you want to know how to improve your chances of international success? Read about how to create a viability analysis to keep your international business on track for success.

Step 7

Run

Help! I am getting international leads and need to find my best sales pitch for them.

• How do I sell to my foreign clients?
• Is cross-cultural sales different?

• Do you need help setting up your international sales strategy?    • Do you want to know what to say to your foreign prospects to get the sale? Read about how to create your international sales strategy.

Step 8

Change

• How do I know what to change in my international sales road map?
• How can I get more international sales?
• What can I do if I am not getting any international sales?
• How can I find new product ideas to sell abroad?

• How to make your International Sales Road Map work for you?    • Do you want to get more and more international business? Read about how to improve you International Sales Road Map.

Other Resources

Don’t forget to check out these other resources.

Key International Resources You will find more information here to help you expand your business into foreign markets

Free Translation Tools Are you facing language barriers? Dive into international market research using free translation tools and progress naturally to find the best solutions for your business.

Next Step

Guide 3 - Design Your International Visibility International market research is easy, find out more here.

Click the 8 numbers just above this on the home page for quick navigation to all 8 international sales steps.

Would you like to develop your international business?
Are you a beginner at international sales and marketing?

Then, read this Business Guide first. There are two important questions you must answer before you can find the right mix for your international marketing.

After finding the right international marketing mix for your business you can then learn how cross-cultural marketing tools can help you bring in more sales.

International Business Development is no longer limited to companies which can afford to set up overseas offices. But there is one hitch. You still need to use an international marketing strategy suited to your business.

Where Is Your International Business?

The best way to get international business through your web site is to review your business with a few long established best practices of traditional international business development. Please read carefully through the first two steps below. This is the first place most small businesses fail. These two steps will help you to define where your international business is right now and where you should be going. If you do not identify your current international marketing needs and where you should be going, you could jeopardize your results. In addition, your international business expectations will not be realistic.

Step

5 Traditional Marketing Steps To Become An International Business What type of international marketing suits your current business? Before creating your international marketing plan you need to identify your business needs. This list of the traditional marketing steps businesses progress through will help you to understand where you are and the steps you need to go through to fully develop your international business.

Step

The 7 Traditional Paths To International Business Development How do you go from a domestic company to an international company? How does your current international business effect your marketing strategies? Businesses normally go through distinct development phases as they become an international business. It is usually best to stay within this path.

Beginners Discover Your International Business

Step

After the exercises above, you should now be ready to begin the process of finding what you want to sell abroad. These articles will help you to choose the products you want to sell to international clients.

The first question is often what you should sell. Some companies do not know if there is a market for their products.

• Do you need help deciding what to sell abroad? • How important is the choice of your first product to sell abroad? • This is an easy step if this is the first time through the 8 steps of the International Sales Road Map. Find inspiration here.

• Are you still hesitating to decide what to sell abroad? • Do you need some help rationalizing your decision? • What do you need to know about deciding which product to sell? Read more here.

• Do you think you need to sell all of your products abroad? • Are you at a loss what to sell to your foreign markets? • Find out how choosing one product can help you get started. Read further here.

• Do you already know if your product cannot be sold in every market? • Will it be difficult to sell your products abroad? • How should you evaluate different consumer habits? Read more about how different consumer habits can help you choose your product.

• Do you know if your foreign clients want your product? • How can you find out if your product will appeal to your international clients? • How can you find out more about your international clients? Read how understanding your foreign markets can help you sell your products abroad.

When Digital Products Open International Markets

• Are you stuck on deciding which product to sell abroad? • Would you like an easy solution to stimulate international market research? Find out how digital products can help you here.

• Are you tempted to create a new product for your new international markets? • Are you wondering if you need to create a new product? • Do you want to know whether you should create a new product for your foreign clients? Find out what you need to know here.

• Do you know where you should sell your products and services? Read this before you decide to sell your product without choosing one specific country first

• Do you feel at a loss with regards to dealing with international business?     This guide gives you the background information you need right from the start.

Next Step

Guide 2 - Plan Your International Sales Road Map Your next step is to review the next Business Guide in this series: Guide 2 - Plan Your International Sales Road Map The International Sales Road Map gives you a simple step-by-step process to run through once, and then repeat as you progress in your international business expansion. The International Sales Road Map shows you how and when to implement the other Get International Clients Business Guides.

Reasons Why You Should Implement An International Sales Road Map

- Coming soon Most international web marketing plans forget to add international marketing and cross-cultural marketing strategies.

• Are you committed to developing your international business?
• Do you know what you need to do to get more international clients?
• Do you want an easy to follow action plan?

Then you will be happy to read about the up-coming changes here at Get International Clients.

Starting September the Get International Clients Newsletter will become the ideal companion to follow the International Sales Road Map.

But don’t worry, the Get International Clients Newsletter will still be FREE.

The weekly newsletter will only change its format slightly.

You see, I am tired of hearing the excuses from the brick and mortar companies. I am tired of seeing small internet business owners with great international potential making the same mistake:

NOT taking the right action to develop international business is the biggest barrier to international business success.

Developing an international business takes work.

The key to success is to take small steps consistently. You do not need to spend months and months wondering what to do, and trying to figure out what budgets you need.

In any case, you will not be able to answer these questions accurately prior to jumping into action.

So don’t waste your time. Take action today. Even small actions. And continue taking action regularly.

Sequential Newsletter Gives You Easy Steps To Follow Every Week

If you are already a subscriber, you will know that the current format of the weekly newsletter already gives you useful tips and action steps. What will be different? Up until now, the newsletter is issued every Sunday evening my time and everyone gets the same newsletter every week. The new format will be sequential. Your newsletter will still be published every Sunday evening. But the newsletter you get will depend on when you signed up. So if you subscribe in September or in December or sometime next year, your first newsletter will be the same. The new format gives you easy action steps in the sequence you need to develop your international business.

• Each week you will go through a different step.
• So you will complete the 8 steps in 8 weeks.
• And then it starts again.
• The next 8 action steps will take your further along the path of developing your international markets.
• And this process will repeat itself every 8 weeks.

Get the action steps you need to open up your business to foreign markets.

Get the motivation you need to take action right now and create the international business development process best suited for your business.

The International Sales Road Map is for all business owners and marketing professionals who are not doing anything specific to develop their international business. This includes companies without any international clients at all, and companies with accidental international sales. Brick and mortar companies and online businesses.

This means you have to start right from the beginning in the first 8 weeks.

And then during each 8 week cycle we will review the International Sales Road Map process, adding on additional action steps, so you can improve your strategy.

Every week you will receive an action step and a homework assignment for you to take that week.

To get the most out of the Get International Clients Newsletter you must commit to taking consistent action.

Additional Current News During The Week

In addition to the Get International Clients Newsletter I will send you each Sunday evening, I will also send you an email or two during the week if I have been working on something that I want to share with you.

For example, when I notice any trend in the questions coming in, I will share my answers with everyone.

This way you get more current information.

But I have to warn you, some weeks the work I get paid for will be keeping me too busy for these extra current news bits. So I am only going to send them to you when I can.

In-Depth Special Reports Answer Your Questions In Detail

This is also where the free monthly reports come in handy. You can read them when you have time.

You can stay focused on taking the small actions you need to take each week, and keep your momentum feeding your international business development.

The special reports are there when you have more detailed questions.

All newsletter subscribers will get one monthly report free with their subscription.

The free monthly reports start in September too, and they will go further in depth into one of the actions covered that month.

By the way, these same reports, free for the Get International Clients weekly newsletter subscribers, will be available for non-subscribers, but at a price of $29.99.

I could say there are two reasons why you should sign up now for the Weekly Newsletter.

• It is true, when you see the value of these free reports when they are published in September, you will want to sign up immediately.

But, the real reason why you should sign up for the International Sales Road Map Weekly Newsletter is very simply to start taking action today.

Let me guide you through the steps you need to take to develop your international business.

The sooner you start to develop the skills you need to communicate effectively with your foreign markets, the sooner you will get international clients.

Don’t wait and let others get the competitive edge you could have today. Sign up below.